The search for a domain name is what I remember the most. It was 1999 and it seemed every single word domain was taken. I can’t recall how many combinations I tried before settling on unsaturated.com. Today I can put the domain in context. The guiding principle of unsaturated.com is to keep the site uncluttered: avoid the saturation of ad words, banner ads, daily rants, and other garbage.

The site didn’t start with a mission statement. It was focused on content. I would write articles based on science and technology each week. Some weeks I felt like the site was controlling my schedule. Rather than have it work for me, it was working against me. This is why most blogs fade away. People don’t want to feel obliged to write something—anything—just to fill their site with text.

This version of unsaturated.com sports the earth/globe logo. After 15 updates the site was no longer updated. The next version utilized the “online portfolio” concept that you see today.

This entry was posted by Matthew Crumley on Saturday, August 4th, 2007 at 6:29 PM. Matthew is currently a software developer who works on simulation devices and their user interfaces. In his spare time he reads the news, dabbles with code, is active in his homeowner association, and enjoys life with his wife and pet terrier. You can leave Matthew a comment or trackback from your own site. Follow comments to this entry via RSS. Explore other posts marked with these tags: web design.