Background

The Women’s Studies Program at UCF was looking for a logo to represent Women’s History Month 2000. I won the logo contest and got a $150 gift certificate to Barnes and Noble. That bought approximately 1.5 college textbooks for the next semester.

What Works?

The year 2000 is the ultimate “new moon” of my generation, so I represented this transition with very unique zeros that play on the lunar connection. The woman’s side profile looks upward towards the future; hair would have disrupted the clean lines. The profile of the woman running towards you is crossing the finish line on an epic journey.

What Failed?

The ‘2′ in 2000 doesn’t quite fit and draws attention away from the logo’s center. Also, there’s not much contrast between the black and blue colors.

This entry was posted on Tuesday, July 31st, 2007 at 9:29 PM and is archived under Graphics. You can follow comments to this entry through the RSS 2.0 feed. You can leave a comment or trackback from your own site.