Background
When my colleague at work sent an e-mail requesting a logo, I immediately thought about using a utility called Wink to capture the design process. It’s a freeware utility that converts mouse movements and keyboard strokes to Flash.
In the video you can see the original logo created by my colleague’s study group. Shown below is the revised version I designed. I had to modify the final video using FFmpeg. Rather than use Wink’s ability to generate SWF files, I exported to HTML to get all 3751 screen captures. I then used FFmpeg to produce the frame rate and format I desired.
What Works?
The business plan, according to my colleague’s e-mail is “..the aggregation of real estate information along with local information such as schools, restaurants, crime rates, etc that would be location specific based on a handheld GPS or GPS enabled laptop.” The people all point towards one spot, which is the aggregate of information they offer on a specific location. The red dots or bread crumbs is the path taken to find your way, assisted by VirtAgent.
What Failed?
It’s not clear where the bread crumb trail starts or ends. Was the journey successful? Since speed was my focus, the abstracted shapes of people are not symmetrical. Overall, it doesn’t convey a clearinghouse concept indicated by the business plan.
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