Background

After becoming a member of Tau Beta Pi, the engineering honor society, I put forth a good effort to contribute. At the time, our chapter was bidding to host the 2003 national conference. It’s a huge event and the bid packet has to include a lot of information. Details count and a custom logo puts a good finish on it.

What Works?

In engineering and science the sine wave is universally identifiable. It connects the year with the location. The horizontal line separates the year and location but placing the text on opposite sides provides balance.

What Failed?

In no way does this connect the year 2003 and Orlando with Tau Beta Pi. Oops. This is less like a logo and more like an elaborately designed header or footer graphic. The year can stay but the organization is more important than the location. This logo is the polar opposite of the Redline Advertising logo. This fails to make any connection to Tau Beta Pi, whereas Redline is literally a redlining tachometer.

This entry was posted by Matthew Crumley on Wednesday, July 11th, 2007 at 10:25 PM. Matthew is currently a software developer who works on simulation devices and their user interfaces. In his spare time he reads the news, dabbles with code, is active in his homeowner association, and enjoys life with his wife and pet terrier. You can leave Matthew a comment or trackback from your own site. Follow comments to this entry via RSS. Explore other posts marked with these tags: graphic design, logo, TBP.