Background

My friend from UCF needed a logo for his class…and fast. In under one hour I whipped up this gem and set a personal best for quality and speed. We discussed the merits of using a tachometer but he was adamant. I guess “red line” can only mean one, inevitable logo.

What Works?

The meaning is quite clear. Whatever this company advertises will be pushing the limit or “red line” of what’s possible. Italics or forward leaning text indicates movement and agility. Red and black text provide good contrast.

What Failed?

The whole design is too contrived. Notice how the needle is pointing close to the red line? The black text blends in with the black bezel of the tachometer; the gray shadow mitigates the problem only slightly. The tachometer should be cropped off or fade when it intersects with the text.

This entry was posted by Matthew Crumley on Wednesday, July 11th, 2007 at 11:07 PM. Matthew is currently a software developer who works on simulation devices and their user interfaces. In his spare time he reads the news, dabbles with code, is active in his homeowner association, and enjoys life with his wife and pet terrier. You can leave Matthew a comment or trackback from your own site. Follow comments to this entry via RSS. Explore other posts marked with these tags: college, graphic design, logo.