Background

This logo started as an experiment and quickly became a symbol of my website. I tried variations on the same theme but none showed the same spontaneity. The AT&T globe is probably the most recognizable sphere-based logo; it has staying power. There’s nothing complicated about it, which is how I prefer my website – uncomplicated.

What Works?

A slight gradient adds to the three-dimensional appearance. The offset hemisphere of the globe shows that not everything fits in but still conforms to the same shape. The tan color gives us a clue that what’s outside the globe doesn’t represent everything that’s inside the globe.

What Failed?

The separation between the hemispheres doesn’t flow well into the green segment – shadowing would probably help. The gradient starts light at the top left but doesn’t get darker towards the bottom right.

This entry was posted by Matthew Crumley on Tuesday, July 31st, 2007 at 10:18 PM. Matthew is currently a software developer who works on simulation devices and their user interfaces. In his spare time he reads the news, dabbles with code, is active in his homeowner association, and enjoys life with his wife and pet terrier. You can leave Matthew a comment or trackback from your own site. Follow comments to this entry via RSS. Explore other posts marked with these tags: earth, graphic design, logo.