Background

This logo started as an experiment and quickly became a symbol of my website. I tried variations on the same theme but none showed the same spontaneity. The AT&T globe is probably the most recognizable sphere-based logo; it has staying power. There’s nothing complicated about it, which is how I prefer my website - uncomplicated.

What Works?

A slight gradient adds to the three-dimensional appearance. The offset hemisphere of the globe shows that not everything fits in but still conforms to the same shape. The tan color gives us a clue that what’s outside the globe doesn’t represent everything that’s inside the globe.

What Failed?

The separation between the hemispheres doesn’t flow well into the green segment - shadowing would probably help. The gradient starts light at the top left but doesn’t get darker towards the bottom right.

This entry was posted on Tuesday, July 31st, 2007 at 10:18 PM and is archived under Graphics. You can follow comments to this entry through the RSS 2.0 feed. You can leave a comment or trackback from your own site.