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	<title>unsaturated.com &#187; Web Design</title>
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	<link>http://www.unsaturated.com</link>
	<description>The personal and professional website of Matthew Crumley</description>
	<pubDate>Sun, 02 Nov 2008 00:22:12 +0000</pubDate>
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		<title>Florida9 Villas</title>
		<link>http://www.unsaturated.com/webdesign/florida9-villas/</link>
		<comments>http://www.unsaturated.com/webdesign/florida9-villas/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 16:07:19 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/?p=218</guid>
		<description><![CDATA[Real estate is always big business in Florida.  Many of those businesses are established based upon seasonal travelers looking for places to stay near Disney.]]></description>
			<content:encoded><![CDATA[<p>The website <a href="http://www.florida9.com/">Florida9 Villas</a> was designed to keep clicks to a minimum.  You can browse through the villas and read a short description, see a thumbnail photo, and check the number of bedrooms.  The new design places a very high priority on the index page, so that information is at most two clicks away.  After the graphics were cleaned up, pages reformatted, and an eye-catching header created, the site went live on July 10, 2008 at 10:00PM. </p>
<p><a href='http://www.unsaturated.com/wordpress/wp-content/data/site-florida9.png'><img src="http://www.unsaturated.com/wordpress/wp-content/data/site-florida9.png" alt="Florida9 Villas Website" title="Florida9 Villas" width="550" height="515" class="aligncenter size-full wp-image-219" /></a></p>
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		<title>CD-Plus</title>
		<link>http://www.unsaturated.com/webdesign/cd-plus/</link>
		<comments>http://www.unsaturated.com/webdesign/cd-plus/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 04:19:47 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/?p=216</guid>
		<description><![CDATA[When you're constantly running a business, even if it's PC-related, it doesn't mean you have time to build a website.  CD-Plus got the benefit of quality work, quick turnaround time, and a good price.]]></description>
			<content:encoded><![CDATA[<p>The Clermont business, <a href="http://www.cd-plus.us">CD-Plus</a>, offers computer services like desktop and laptop repair and builds custom PC systems.  When you&#8217;re constantly running a business, even if it&#8217;s PC-related, it doesn&#8217;t mean you have time to build a website.  They needed something contemporary but simple.  In short, they needed a web presence to get the keywords out there for Google, Microsoft, and the others to index.  In this case, the main page lists the services, since it will carry more weight with the indexers.  The site went live July 9, 2008 at 10:30PM. </p>
<p><img src="http://www.unsaturated.com/wordpress/wp-content/data/site-cdplus.png" alt="New design for CD-Plus.us" title="CD-Plus" width="550" height="397" class="aligncenter size-full wp-image-217" /></p>
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			<wfw:commentRss>http://www.unsaturated.com/webdesign/cd-plus/feed/</wfw:commentRss>
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		<item>
		<title>Tree Tops Neighborhood</title>
		<link>http://www.unsaturated.com/webdesign/treetops/</link>
		<comments>http://www.unsaturated.com/webdesign/treetops/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 03:59:15 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/treetops/</guid>
		<description><![CDATA[Wildewood Village proved utility in the form of less printed paper and better accessibility is the way forward.  With the same ideas in mind, Unsaturated Innovations LLC was contracted to design a site for Tree Tops Neighborhood and convert numerous documents into digital format.]]></description>
			<content:encoded><![CDATA[<p>After the recent success of <a href="http://www.unsaturated.com/webdesign/wildewood/">Wildewood</a>, I was asked to design a site for another homeowner&#8217;s association: <a href="http://www.tampatreetops.com">Tree Tops Neighborhood</a>.  Converting documents to digital format and archiving them online would be the main goal. The value-added to most association residents is obtaining a document and <i>searching</i> anytime and anywhere; no special requests.  Go online, download the PDF, and search for whatever you need to know.</p>
<p>The core of the website is built with WordPress since it provides a good balance of capability and simplicity.  Even though a site may <i>start</i> with a few requirements, that can easily change with time.  Keeping design simple and flexible in the beginning is a key to enabling rapid changes in the future.  The template itself is an amalgam of modified CSS and newly-coded PHP.  Again, not <i>too much</i> PHP.  The header is a custom graphic of which many iterations were created.  However, the solution with the most appeal had the fewest colors.  </p>
<p>The template and style sheets were thoroughly tested with Internet Explorer and Firefox.  After hosting set-up and configuration, I uploaded the site and it went live the evening of February 11, 2008.<br />
<img src='http://www.unsaturated.com/wordpress/wp-content/data/site-treetops.png' alt='Tree Tops Neighborhood' id='centered'/></p>
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		<title>Wildewood Homeowners Association</title>
		<link>http://www.unsaturated.com/webdesign/wildewood/</link>
		<comments>http://www.unsaturated.com/webdesign/wildewood/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 03:02:34 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/wildewood-homeowners-association/</guid>
		<description><![CDATA[I serve as Secretary/Treasurer on the Wildewood Board of Directors.  I helped to convert its core documents to digital format and establish its first website.  Not bad for a community with association dues <i>under</i> $200 a year.]]></description>
			<content:encoded><![CDATA[<p>Shortly after buying a home I became a Board member of the <a href="http://www.wildewoodtampa.com">Wildewood Homeowners Association</a>.  The position doesn&#8217;t pay anything but that didn&#8217;t stop me from volunteering; it&#8217;s good experience and benefits the community and me.</p>
<p>I immediately went to work when I heard the Association had no online presence.  I used WordPress for its flexible plug-in support and the modified the default template to use a custom header.  As Secretary/Treasurer I thought creating a website wasn&#8217;t enough to fulfill my role on the Board.  With my wife&#8217;s help we converted approximately 30 pages of Association documents to digital format.  The grainy 20<sup>th</sup> generation photocopies made my OCR software choke, so with time and effort it was all manually transcribed.  Residents can open any document and easily search for keywords.</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-wildewood.png' alt='Wildewood Homeowners Association' id='centered' /></p>
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			<wfw:commentRss>http://www.unsaturated.com/webdesign/wildewood/feed/</wfw:commentRss>
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		<item>
		<title>The Academy of Management Executive</title>
		<link>http://www.unsaturated.com/webdesign/the-academy-of-management-executive/</link>
		<comments>http://www.unsaturated.com/webdesign/the-academy-of-management-executive/#comments</comments>
		<pubDate>Sun, 05 Aug 2007 00:29:15 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/the-academy-of-management-executive/</guid>
		<description><![CDATA[As the editorial assistant for <i>The Academy of Management Executive</i>, I learned the operations of an academic business journal. It wasn't easy doing this re-design during my busiest semester in graduate school but it added another distinctive site to my portfolio.]]></description>
			<content:encoded><![CDATA[<p>As a graduate assistant during my MBA, I had the task of helping the editor of <i>The Academy of Management Executive</i> business journal.  Not listed in my duties was re-designing the website.  It was in <a href='http://www.unsaturated.com/wordpress/wp-content/data/site-ame-old.png' title='Old Ame'>horrible condition</a>.  If my name was going into an edition of <i>The Executive</i> (which it did), we would need a good looking site.</p>
<p>There wasn&#8217;t a lot of information to reformat so the job was finished quickly.  I believe it was a quarterly publication, so each quarter we would post an index of the articles.  That aside, the rest of the site was boilerplate information you see in every edition.</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-ame1.png' alt='New AME' id="centered" /></p>
]]></content:encoded>
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		<item>
		<title>Reno Server 1.0</title>
		<link>http://www.unsaturated.com/webdesign/reno-server-10/</link>
		<comments>http://www.unsaturated.com/webdesign/reno-server-10/#comments</comments>
		<pubDate>Sun, 05 Aug 2007 00:13:39 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/reno-server-10/</guid>
		<description><![CDATA[My Senior Design class was the driving force behind this creation.  It was the first website I designed that was fully coded in PHP and which stored data in a MySQL database. ]]></description>
			<content:encoded><![CDATA[<p>This website was based upon the <a href="http://www.unsaturated.com/projects/web-enabled-automated-horse-feeder/">Web-Enabled, Automated Horse Feeder</a>.  Of course, to be web-enabled you need a website.  My objective was to design the database and a user friendly interface.  The end result was Reno Server.</p>
<p>Every site I designed up to this point was static.  The only exception might be some temporary dabbling with SSI (server side includes) that I never quite liked.  This was my first attempt at using PHP and I really enjoyed it.</p>
<p>Once this site was complete and we passed the course, it served no further purpose.  I moved on to MBA courses and said farewell to web design for at least another year.</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-reno.png' alt='Reno Server' id="centered" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.unsaturated.com/webdesign/reno-server-10/feed/</wfw:commentRss>
		</item>
		<item>
		<title>unsaturated</title>
		<link>http://www.unsaturated.com/webdesign/unsaturated/</link>
		<comments>http://www.unsaturated.com/webdesign/unsaturated/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 22:29:08 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/unsaturated/</guid>
		<description><![CDATA[Unsaturated.com had to start somewhere and this is what it looked like.  Over time I realized that writing new articles on science and technology was too time consuming.]]></description>
			<content:encoded><![CDATA[<p>The search for a domain name is what I remember the most.  It was 1999 and it seemed every single word domain was taken.  I can&#8217;t recall how many combinations I tried before settling on unsaturated.com.  Today I can put the domain in context.  The guiding principle of unsaturated.com is to keep the site uncluttered: avoid the saturation of ad words, banner ads, daily rants, and other garbage.</p>
<p>The site didn&#8217;t start with a mission statement.  It was focused on content.  I would write articles based on science and technology each week.  Some weeks I felt like the site was controlling my schedule.  Rather than have it work <i>for</i> me, it was working <i>against</i> me.  This is why most blogs fade away.  People don&#8217;t want to feel obliged to write something&#8212;anything&#8212;just to fill their site with text.</p>
<p>This version of unsaturated.com sports the earth/globe logo.  After 15 updates the site was no longer updated.  The next version utilized the &#8220;online portfolio&#8221; concept that you see today.</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-unsaturated.png' alt='A previous unsaturated' id="centered" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.unsaturated.com/webdesign/unsaturated/feed/</wfw:commentRss>
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		<item>
		<title>TBP Florida Delta Chapter</title>
		<link>http://www.unsaturated.com/webdesign/tbp-florida-delta-chapter/</link>
		<comments>http://www.unsaturated.com/webdesign/tbp-florida-delta-chapter/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 16:50:10 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/tbp-florida-delta-chapter/</guid>
		<description><![CDATA[When I was inducted into the Florida Delta chapter of Tau Beta Pi, I made a point of re-designing the old site. I think the result was much brighter and visually appealing. ]]></description>
			<content:encoded><![CDATA[<p>This is the first website I actually re-designed.  Someone had already created a site for the Florida Delta Chapter of TBP, but it <a href='http://www.unsaturated.com/wordpress/wp-content/data/site-tbpold.gif' title='Previous TBP website'>reminded me</a> too much of the <a href="http://www.unsaturated.com/webdesign/collier-county-sheriffs-office/">Collier County Sheriff&#8217;s Office</a>.  I wanted to get away from distracting backgrounds and replace them with clean and simple colors.  The novelty of websites had worn off by now and I realized they should be about effective communication.</p>
<p>You can see that blue was (and still is) my favorite color.  Studies have shown it&#8217;s also <i>the</i> most popular color.  I created a custom watermark of the TBP Bent&#8212;the object shown behind all the links.  By now I had fully realized graphic design can make or break a website&#8217;s first impression.</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-tbp.png' alt='New TBP Site' id="centered" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.unsaturated.com/webdesign/tbp-florida-delta-chapter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Deep Venture</title>
		<link>http://www.unsaturated.com/webdesign/deep-venture/</link>
		<comments>http://www.unsaturated.com/webdesign/deep-venture/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 16:32:19 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/deep-venture/</guid>
		<description><![CDATA[This was a small project. I was given very little except a VHS tape, company information, and some photos. I transferred the VHS tape to a RealMedia file and used cascading style sheets for the site.]]></description>
			<content:encoded><![CDATA[<p>My cousin&#8217;s former employer needed a website designed for his company.  I did this as a favor and used it to gain more experience.  Deep Venture sends ruggedized video cameras into the foulest, most abusive environments to help perform inspections.  Think wells and sewers.  I&#8217;d hate to see these cameras when they return from&#8230;wherever.</p>
<p>This site was low on content.  I scanned a company patch and converted a VHS tape to RealMedia format.  This was around the year 2000 so RealMedia (RM files) were the dominant format.  The website itself didn&#8217;t take long to design and this was the first where I used CSS.  In particular, I like the background I designed.  A company that &#8220;drills&#8221; down to extreme depths is symbolized by the wedge that tapers towards the bottom of the screen.</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-deepventure.png' alt='Deep Venture' id="centered" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.unsaturated.com/webdesign/deep-venture/feed/</wfw:commentRss>
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		<item>
		<title>Web Produce</title>
		<link>http://www.unsaturated.com/webdesign/web-produce/</link>
		<comments>http://www.unsaturated.com/webdesign/web-produce/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 16:11:46 +0000</pubDate>
		<dc:creator>matthew</dc:creator>
		
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.unsaturated.com/webdesign/web-produce/</guid>
		<description><![CDATA[After a few incremental web site designs I released "Web Produce" as a kind of portfolio. This signaled the turning point in my graphic design skills. I focused on more abstract graphics which eventually stirred my interest in logo design.]]></description>
			<content:encoded><![CDATA[<p>This website is the online equivalent of a TV clip show.  There&#8217;s not much new material.  It&#8217;s just packaging old stuff in a new format.  The motivation for doing this site is what&#8217;s evolutionary.   I realized that all of my previous work should be displayed in an online portfolio.</p>
<p>I&#8217;ve never posted my full resume on a website because I think reading resumes is boring.  This <i>is</i> the new millennium, right?  Why aren&#8217;t you marketing your experiences online?  Selling who you are and what you&#8217;ve done is much easier when it&#8217;s presented in this format. Tabular or bulleted data is great for information transfer but not for conveying a set of experiences.  That&#8217;s what I tried to do here, and what unsaturated.com is <i>still</i> doing today</p>
<p><img src='http://www.unsaturated.com/wordpress/wp-content/data/site-webproduce.png' alt='Web Produce' id="centered" /></p>
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